{"id":56683,"date":"2024-03-21T11:24:56","date_gmt":"2024-03-21T10:24:56","guid":{"rendered":"https:\/\/animo.eu\/?page_id=56683"},"modified":"2024-05-08T07:54:40","modified_gmt":"2024-05-08T05:54:40","slug":"mission-vision-and-core-values","status":"publish","type":"page","link":"https:\/\/animo.eu\/en\/about-animo\/mission-vision-and-core-values\/","title":{"rendered":"Mission, vision and core values"},"content":{"rendered":"\n<section class=\"hero\">\n    <div class=\"hero__background\">\n                                    <img fetchpriority=\"high\" decoding=\"async\" width=\"2205\" height=\"1279\" src=\"https:\/\/animo.eu\/wp-content\/uploads\/2024\/03\/Animo-Assen-fabriek.jpg\" class=\"hero__image img-fluid\" alt=\"\" loading=\"eager\" srcset=\"https:\/\/animo.eu\/wp-content\/uploads\/2024\/03\/Animo-Assen-fabriek.jpg 2205w, https:\/\/animo.eu\/wp-content\/uploads\/2024\/03\/Animo-Assen-fabriek-300x174.jpg 300w, https:\/\/animo.eu\/wp-content\/uploads\/2024\/03\/Animo-Assen-fabriek-1024x594.jpg 1024w, https:\/\/animo.eu\/wp-content\/uploads\/2024\/03\/Animo-Assen-fabriek-768x445.jpg 768w, https:\/\/animo.eu\/wp-content\/uploads\/2024\/03\/Animo-Assen-fabriek-1536x891.jpg 1536w, https:\/\/animo.eu\/wp-content\/uploads\/2024\/03\/Animo-Assen-fabriek-2048x1188.jpg 2048w, https:\/\/animo.eu\/wp-content\/uploads\/2024\/03\/Animo-Assen-fabriek-70x41.jpg 70w, https:\/\/animo.eu\/wp-content\/uploads\/2024\/03\/Animo-Assen-fabriek-550x319.jpg 550w, https:\/\/animo.eu\/wp-content\/uploads\/2024\/03\/Animo-Assen-fabriek-800x464.jpg 800w, https:\/\/animo.eu\/wp-content\/uploads\/2024\/03\/Animo-Assen-fabriek-172x100.jpg 172w, https:\/\/animo.eu\/wp-content\/uploads\/2024\/03\/Animo-Assen-fabriek-150x87.jpg 150w\" sizes=\"(max-width: 2205px) 100vw, 2205px\" \/>                                <\/div>    \n            <div class=\"hero__content\">\n            <div class=\"container\">\n                <div class=\"row\">                    <div class=\"col-12 col-lg-9 col-xl-8\">                        <div class=\"hero__text \">\n                            <h1>Dedicated to every cup<\/h1>\n<p>&nbsp;<\/p>\n                        <\/div>\n                                                \n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"hero__scroll\">\n        <span>Scroll<\/span>\n        <svg class=\"icon icon--20 text-secondary\">\n            <use xlink:href=\"https:\/\/animo.eu\/wp-content\/themes\/animo\/build\/img\/symbols.svg#arrow-down\"><\/use>\n        <\/svg>      \n    <\/div>\n<\/section>\n\n<section class=\"pane pane--white pane--anchors\">\n    <ul class=\"list justify-content-center d-none d-lg-flex\">\n                                    <li class=\"list__item mx-6 mx-xl-8 mx-xxl-10\">\n                    <a class=\"text-decoration-none text-secondary\" href=\"#vision\">Vision &amp; Mission<\/a>\n                <\/li>\n                            <li class=\"list__item mx-6 mx-xl-8 mx-xxl-10\">\n                    <a class=\"text-decoration-none text-secondary\" href=\"#brand personality\">Brand personality<\/a>\n                <\/li>\n                            <li class=\"list__item mx-6 mx-xl-8 mx-xxl-10\">\n                    <a class=\"text-decoration-none text-secondary\" href=\"#coffee machines\">Animo coffee machines stand for<\/a>\n                <\/li>\n                            <li class=\"list__item mx-6 mx-xl-8 mx-xxl-10\">\n                    <a class=\"text-decoration-none text-secondary\" href=\"#video\">Animo video<\/a>\n                <\/li>\n                        <\/ul>\n<\/section>\n\n<section  class=\"pane pane--white \">\n    <div class=\"container\">\n        <div class=\"row g-4 g-lg-8 g-xl-15 justify-content-center\">\n                                                <div class=\"col-12 col-lg-8\">\n                        <div class=\"pane__text\">\n                            <h2>Animo makes high-quality coffee brewing systems and machines for people who want to serve good coffee. User-friendly appliances with many choices that are easy to maintain and long-lasting.<\/h2>\n                                                    <\/div>\n                    <\/div>\n                                    <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"vision\" class=\"pane pane--tertiary anchor\">\n    <div class=\"container\">\n        <div class=\"row g-4 g-lg-8 g-xl-15 g-xxl-20 align-items-center \">\n                            <div class=\"col-12 col-lg-6\">\n                    <div class=\"pane__text\">\n                        <h2>Vision Animo<\/h2>\n<p>Gain and strengthen a preferred position with dealers and end-customer decision makers and excellent proactive (sales) support &amp; service because we want to prove the <em>dedication for every<\/em> cup every day. We do this through:<\/p>\n<ul>\n<li>Targeted marketing to specific audiences<\/li>\n<li>A distinctive brand positioning<\/li>\n<li>Providing high-quality products that excel in ease of operation and maintenance<\/li>\n<li>A differentiated dealer strategy to create more value together with dealers<\/li>\n<li>In-house sales and support for large clients and projects<\/li>\n<li>Online sales and support as an integrated part in our serving both dealers and end customers<\/li>\n<\/ul>\n<h2 class=\"paragraph-title\">Mission Animo<\/h2>\n<p>With dedication and care enable our customers to serve great coffee because:<\/p>\n<ul>\n<li>We make appliances that give tasty coffee.<\/li>\n<li>We make devices that are easy to operate and maintain.<\/li>\n<li>We offer excellent technical support.<\/li>\n<li>We make appliances that last a long time and have few failures.<\/li>\n<li>We can respond flexibly to customers&#8217; needs.<\/li>\n<\/ul>\n                                                \n                    <\/div>\n                <\/div>\n                                        <div class=\"col-12 col-lg\">\n                    <figure class=\"figure \">\n                        <img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/animo.eu\/wp-content\/uploads\/2023\/09\/Animo-OptiVend-en-OptiBean-X-1024x1024.png\" class=\"img-fluid\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/animo.eu\/wp-content\/uploads\/2023\/09\/Animo-OptiVend-en-OptiBean-X-1024x1024.png 1024w, https:\/\/animo.eu\/wp-content\/uploads\/2023\/09\/Animo-OptiVend-en-OptiBean-X-300x300.png 300w, https:\/\/animo.eu\/wp-content\/uploads\/2023\/09\/Animo-OptiVend-en-OptiBean-X-150x150.png 150w, https:\/\/animo.eu\/wp-content\/uploads\/2023\/09\/Animo-OptiVend-en-OptiBean-X-768x768.png 768w, https:\/\/animo.eu\/wp-content\/uploads\/2023\/09\/Animo-OptiVend-en-OptiBean-X-1536x1536.png 1536w, https:\/\/animo.eu\/wp-content\/uploads\/2023\/09\/Animo-OptiVend-en-OptiBean-X-2048x2048.png 2048w, https:\/\/animo.eu\/wp-content\/uploads\/2023\/09\/Animo-OptiVend-en-OptiBean-X-70x70.png 70w, https:\/\/animo.eu\/wp-content\/uploads\/2023\/09\/Animo-OptiVend-en-OptiBean-X-550x550.png 550w, https:\/\/animo.eu\/wp-content\/uploads\/2023\/09\/Animo-OptiVend-en-OptiBean-X-800x800.png 800w, https:\/\/animo.eu\/wp-content\/uploads\/2023\/09\/Animo-OptiVend-en-OptiBean-X-100x100.png 100w, https:\/\/animo.eu\/wp-content\/uploads\/2023\/09\/Animo-OptiVend-en-OptiBean-X-1400x1400.png 1400w, https:\/\/animo.eu\/wp-content\/uploads\/2023\/09\/Animo-OptiVend-en-OptiBean-X-700x700.png 700w, https:\/\/animo.eu\/wp-content\/uploads\/2023\/09\/Animo-OptiVend-en-OptiBean-X-350x350.png 350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>                    <\/figure>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"brand personality\" class=\"pane pane--white anchor\">\n    <div class=\"container\">\n        <div class=\"row g-4 g-lg-8 g-xl-15 g-xxl-20 align-items-center flex-lg-row-reverse\">\n                            <div class=\"col-12 col-lg-6\">\n                    <div class=\"pane__text\">\n                        <h2>Brand personality<\/h2>\n<p><strong>Dedicated:<\/strong> the dedication and inspiration of Animo is partly already in the name. But it is also evidenced by caring, service and flexibility. Animo always thinks along with its customers.<\/p>\n<p><strong>Excited:<\/strong> coffee is uplifting and you can see that at Animo. Animo is fresh and positive.<\/p>\n<p><strong>Robust:<\/strong> the core characteristic perhaps of Animo. Animo is solid, stable and reliable. It has been for a long time and will continue to be for a long time.<\/p>\n<p><strong>Contemporary:<\/strong> Animo moves with the times without getting too fancy or far-fetched. It is a modern brand.<\/p>\n                                                \n\n\n\n                    <\/div>\n                <\/div>\n                                        <div class=\"col-12 col-lg\">\n                    <figure class=\"figure image_reversed\">\n                        <img decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/animo.eu\/wp-content\/uploads\/2023\/03\/favicon-256x256-1.png\" class=\"img-fluid\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/animo.eu\/wp-content\/uploads\/2023\/03\/favicon-256x256-1.png 256w, https:\/\/animo.eu\/wp-content\/uploads\/2023\/03\/favicon-256x256-1-150x150.png 150w, https:\/\/animo.eu\/wp-content\/uploads\/2023\/03\/favicon-256x256-1-70x70.png 70w, https:\/\/animo.eu\/wp-content\/uploads\/2023\/03\/favicon-256x256-1-100x100.png 100w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/>                    <\/figure>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"coffee machines\" class=\"pane pane--tertiary anchor\">\n    <div class=\"container\">\n        <div class=\"row g-4 g-lg-8 g-xl-15 g-xxl-20 align-items-center \">\n                            <div class=\"col-12 col-lg-6\">\n                    <div class=\"pane__text\">\n                        <h2>A perfect cup of coffee&#8230;<\/h2>\n<p>Starts with a perfect machine and that is a matter of experience, knowledge and dedication. We make high-quality coffee equipment for people who want to serve good coffee.  <em><strong>Reliable, flexible and high quality<\/strong><\/em><\/p>\n<p>Our coffee machines stand for:<\/p>\n<ul>\n<li>Good taste<\/li>\n<li>User-friendly operation<\/li>\n<li>Easy in maintenance<\/li>\n<li>Reliable performance<\/li>\n<li>Excellent technical support<\/li>\n<li>Flexible in customization<\/li>\n<\/ul>\n                                                \n                    <\/div>\n                <\/div>\n                                        <div class=\"col-12 col-lg\">\n                    <figure class=\"figure \">\n                        <img decoding=\"async\" width=\"491\" height=\"491\" src=\"https:\/\/animo.eu\/wp-content\/uploads\/2024\/03\/Misie-en-visie-vierkant.jpg\" class=\"img-fluid\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/animo.eu\/wp-content\/uploads\/2024\/03\/Misie-en-visie-vierkant.jpg 491w, https:\/\/animo.eu\/wp-content\/uploads\/2024\/03\/Misie-en-visie-vierkant-300x300.jpg 300w, https:\/\/animo.eu\/wp-content\/uploads\/2024\/03\/Misie-en-visie-vierkant-150x150.jpg 150w, https:\/\/animo.eu\/wp-content\/uploads\/2024\/03\/Misie-en-visie-vierkant-70x70.jpg 70w, https:\/\/animo.eu\/wp-content\/uploads\/2024\/03\/Misie-en-visie-vierkant-100x100.jpg 100w, https:\/\/animo.eu\/wp-content\/uploads\/2024\/03\/Misie-en-visie-vierkant-350x350.jpg 350w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/>                    <\/figure>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"video\" class=\"pane pane--white anchor\">\n    <div class=\"container-fluid px-4 pe-lg-0 ps-lg-8\">\n        <div class=\"row g-0\">\n                            <div class=\"col-12\">\n                    <figure class=\"figure figure--video\">\n                        <a href=\"https:\/\/animo.eu\/wp-content\/uploads\/2024\/03\/Animo.mp4\" class=\"icon-frame icon-frame--56\" data-fancybox>\n                            <svg class=\"icon icon--20\">\n                                <use xlink:href=\"https:\/\/animo.eu\/wp-content\/themes\/animo\/build\/img\/symbols.svg#play\"><\/use>\n                            <\/svg>\n                        <\/a>\n                        <img decoding=\"async\" width=\"1400\" height=\"600\" src=\"https:\/\/animo.eu\/wp-content\/uploads\/2024\/03\/Corporate-movie-Animo-1400x600.jpg\" class=\"img-fluid w-100\" alt=\"\" loading=\"lazy\" \/>                    <\/figure>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":21,"featured_media":56718,"parent":43615,"menu_order":23,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-56683","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - 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