
A strong partnership built on quality and reliability
Wondering why Animo makes the difference for your customers and your business?
As a dealer, you want to work with a manufacturer that delivers premium coffee machines, and stands behind you. At Animo, we combine the quality and appearance of a premium brand with the flexibility and commitment you find in a company with the characteristics of a family business.
Our machines are produced in the Netherlands, in our own factory, under fair conditions and with high-quality materials. Dealers appreciate us not only for the long life and low operating costs of our machines, but also for the cooperation: short lines, quick support and the possibility to have your salespeople and mechanics trained by us.
At Animo, everything is under one roof – from R&D and production to commerce and support. This means that we can help you quickly and optimally. For us you are not a number, but a valuable partner. Do you have a question? Then our team – from support to R&D and certainly also our marketing department – is ready for you.
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Premium coffee machines since 1950
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Designed and produced in the Netherlands, in our own factory
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Low total cost of ownership
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High hourly capacity – up to 1,250 cups per hour
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Sustainable use of materials – stainless steel is 100% recyclable
Favorite products
We are happy to help you in your search for the tastiest coffee
1. Premium quality, long service life
Animo coffee machines are built to last – 7 to 10 years on average, and with proper maintenance even longer. Where many cheaper brands use plastic, Animo chooses durable stainless steel – not only in the housing, but even in the brewing group. This makes our machines more robust, more wear-resistant and also easier to overhaul.
Thanks to these high-quality materials and smart construction, our machines have less wear, fewer breakdowns and lower maintenance costs. Each machine is also extensively tested before it leaves the factory.

2. Low total cost of ownership
The long service life of Animo machines translates directly into low operating costs. Thanks to durable construction and high-quality components, the cost of replacement parts remains remarkably low:
- OptiBean X: €40 per year
- OptiMe X: €36 per year
- OptiVend Touch: €25 per year
In addition, unexpected service visits to Animo machines are exceptionally rare – less than once a year on average. For you as a dealer, this means fewer unexpected service visits, lower maintenance costs and, above all, satisfied customers who can rely on their coffee machine.
By choosing Animo, you invest in a machine that not only lasts longer, but also has predictable and low operating costs. This not only makes your customers happy, but also ensures that you can work more efficiently.
3. Excellent dealer support
At Animo, you are never alone as a dealer. We offer not only strong products, but also the support you need to be successful.
- Personal and fast support: Do you have a question? Then you will quickly get an expert on the line. Our support staff can liaise directly with the factory or R&D department and often provide a solution on the same day. Dealers also work with a permanent account manager, so that you always have contact with someone who knows your business.
- Targeted commercial and technical training: Salespeople learn exactly which Animo machine is best for which situation, so they can give the right advice with confidence. Mechanics get a deep understanding of the technology, enabling them to fix failures faster and prevent problems. Upon completion of the training, participants receive an official certificate.
- Exclusive access to MyAnimo: This 24/7 accessible dealer portal offers everything you need: imagery for your website and socials, quote texts, brochures, technical documentation, exploded views, software updates and news. Everything in one place, always available.
- Custom marketing support: Want to set up a specific promotion or share information on your website, newsletter or social media? If so, we’ll think with you. Dealers can always email or call us for the right content and visuals.
With this support, you as a dealer can not only sell more easily, but also serve your customers better and build a stronger relationship.

4. Trial placements possible
A coffee machine is an investment, and we understand that customers want to be sure they are making the right choice. Therefore, in cooperation with a dealer in the region, Animo offers the possibility of a free trial placement. This allows companies to test an Animo machine in their own environment for a few weeks. This gives employees the opportunity to experience and judge the coffee in terms of taste, ease of use and speed – the three aspects that often convince customers to keep the machine permanently. During the trial period, Animo offers support to both the dealer and the end customer so that everyone gets to know the machine optimally.

Animo in brief
- High hourly capacity:
- Fresh bean machines brew up to 160 cups per hour, thanks to the brewing of two recipes simultaneously without loss of flavor.
- Instant coffee machines can handle up to 1250 cups per hour
- Bulk brewers brew large quantities of filter coffee, up to 180 liters per hour.
- Made in Holland: Designed, manufactured and assembled under one roof in the Netherlands – with European quality standards and attention to detail.
- Operating since 1950: Over 70 years of experience in innovation, craftsmanship and premium coffee solutions.
- Sustainability is paramount:
- More than 80% of our used stainless steel is recycled and100% is recyclable.
- On average, more than 95% of our machines are recyclable.
- Energy label A+, for efficient and responsible coffee supply.
- X-press precision brewer (in the OptiMe X and OptiBean X) is easy to overhaul, which extends life and minimizes waste.
- Award-winning design: won multiple Red Dot Awards for both aesthetics and functionality.

Ready to expand your assortment with premium coffee machines?
At Animo, we believe in sustainable partnerships and build a strong market position together with our dealers. With a wide product range, excellent support and premium products, we help you offer customers the best coffee solution.
Explore our product range and experience for yourself why Animo is the right choice for your business.
View our assortment here
Or contact us
Animo – Dedicated to every cup