Home » About Animo » Mission, vision and core values

Dedicated to every cup

 

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Animo makes high-quality coffee brewing systems and machines for people who want to serve good coffee. User-friendly appliances with many choices that are easy to maintain and long-lasting.

Vision Animo

Gain and strengthen a preferred position with dealers and end-customer decision makers and excellent proactive (sales) support & service because we want to prove the dedication for every cup every day. We do this through:

  • Targeted marketing to specific audiences
  • A distinctive brand positioning
  • Providing high-quality products that excel in ease of operation and maintenance
  • A differentiated dealer strategy to create more value together with dealers
  • In-house sales and support for large clients and projects
  • Online sales and support as an integrated part in our serving both dealers and end customers

Mission Animo

With dedication and care enable our customers to serve great coffee because:

  • We make appliances that give tasty coffee.
  • We make devices that are easy to operate and maintain.
  • We offer excellent technical support.
  • We make appliances that last a long time and have few failures.
  • We can respond flexibly to customers’ needs.

Brand personality

Dedicated: the dedication and inspiration of Animo is partly already in the name. But it is also evidenced by caring, service and flexibility. Animo always thinks along with its customers.

Excited: coffee is uplifting and you can see that at Animo. Animo is fresh and positive.

Robust: the core characteristic perhaps of Animo. Animo is solid, stable and reliable. It has been for a long time and will continue to be for a long time.

Contemporary: Animo moves with the times without getting too fancy or far-fetched. It is a modern brand.

A perfect cup of coffee…

Starts with a perfect machine and that is a matter of experience, knowledge and dedication. We make high-quality coffee equipment for people who want to serve good coffee. Reliable, flexible and high quality

Our coffee machines stand for:

  • Good taste
  • User-friendly operation
  • Easy in maintenance
  • Reliable performance
  • Excellent technical support
  • Flexible in customization